About Us
Our Story
Founded in 2016 by Managing Director Tristan Woolley, Proactive Fire Protection was built on a clear mission: to deliver exceptional fire protection and compliance services while creating meaningful social change.
With more than 20 years of industry experience, Tristan saw that compliance could be more than a box-ticking exercise. It could be a platform for giving back. That’s why 100% of our profits are donated to charitable causes — turning regulated compliance spend into real impact for communities across New Zealand.
Today, Proactive Fire is trusted by councils, building owners, and compliance partners throughout Auckland and beyond. We are proud to be both a one stop shop for specified systems (SS1–SS15) and a vessel for positive change.
Contact us today and find out how we can help.
Our Philosophy
Our Principle – We Are All Products of Nature and Nurture
We are all shaped by the nature we inherit and the nurture we receive—factors beyond our control, not merit. Scientific research shows that disparities in genetics, upbringing, and environment strongly influence education, health, and life outcomes.
True human success lies in giving those less fortunate the chance to reach their full potential. Through your partnership with us, we operationalise this principle in every part of our business — turning regulated compliance spend into meaningful social change. This is the Proactive Fire definition of success.
Why Child Poverty is a Focus
Addressing child poverty and inequality early in life is one of the most effective investments a society can make. Early adversity damages brain development, health, and lifelong outcomes — locking children into cycles of disadvantage. Poverty is also a root factor in nearly every major social issue.
By working with clients like you, we can intervene early to break these cycles. Research shows that every dollar invested in reducing child poverty saves at least $7 in future costs across healthcare, welfare, and criminal justice.
With cross-party political support, New Zealand has a historic opportunity to become the first nation to end this tragedy. And with your help, we can.
Who Benefits – Everybody
When you choose Proactive Fire, your compliance spend protects more than your building — it helps build a better New Zealand.
- Clients: Every dollar you invest helps fight inequality and build stronger communities.
- Our Team: We pay fairly, equitably, and with purpose, aligning effort and reward.
- Children and Families: Your investment funds wrap-around support to help them thrive.
- New Zealand: When we tackle inequality and poverty early, we prevent crises before they happen. That saves money in the long run and allows us to invest more in building stronger, fairer communities.
This is true success: where business excellence meets life-changing impact.
Our declaration letter.
More Than Fire Protection
At our core, we deliver expert fire protection and Building Warrant of Fitness compliance across all specified systems. But what makes us different is that the work you already have to do — keeping your building safe — also funds vital social change.
With Proactive Fire, compliance protects both buildings and futures.
